In direct selling/network marketing, one of the major goals is usually sponsoring/recruiting/building. This is the way you build passive and recurring future income.
And honestly, where do most people get stuck in sponsoring? In talking about money. How do you bring up the *cost* to join, without making it sounding like “hey, I’m building my empire!” How do you make it not feel pushy?
In the context of attraction marketing, those who sponsor consistently have learned how to separate price from value. Price = price tag or cost of the kit. Value = all the tangible and intangible things that come with the opportunity of your brand or business. And value isn’t only financial value. It’s also the value of social connections, friendship, emotional support, confidence, leadership, business or social media skills.
You have to make the value of your opportunity BIGGER than the cost to join. You are not simply selling a box of product. You’re sharing the dream and vision of what the future can hold. When people tell you to “find your why,” this is what they’re really saying. Share the dream and the value of the opportunity, by sharing what it has brought you. And that will be different for every single one of us.
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